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Patent pending digital-analog methodology combining VR and complementary multi-sensory activities: touch, smell, taste, audio, etc. 


Deep, immersive emapthy-building ethnographic and anthropological research.


Unlimited number of people can independently move inside a person's life to experience their world and walk in their shoes.


Instantly transport individuals or teams to new places - where the sights, sounds, smells, objects and people are brought to life - for discovery at scale.


Intimate human observation: home environment, behaviors, routines, hacks, candid musings, secret confessionals, insights about attitudes, wants, needs, semiotics, data and more.



Uses

Insights

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Unlocking deeper, richer and free-flowing insights.

Cultural Awareness

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First-hand understanding of people, cultures and context.

Innovation

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Empathy and discovery for innovation and creative inspiration.

Team Building

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Team building comes from a powerful shared immersive experience, vulnerability, sensory stimulation and discovery.

Education

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Improved attention/focus from the immersion and sensory stimulation results in a 30% increase in content retention.

Culture Change

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Noticeable improvements in collective exploration, discovery, problem solving and innovation contribute to culture-change.

VR Anthropology & VR Ethnography

Anthropology demands that you try to understand people on their own terms, from the inside out. Anthropologists and ethnographers strive to know what it feels like to live inside somebody else's world.


"Before you judge you need to understand" 

-- Clifford Geertz, Anthropologist

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